real talk with tee

Keep it Real

Logo and badge concepts for sports media interviewer and personality Tiara Williams. Formerly a heptathlete Tiara or also known as Tee is known for her interviews within the world of track and field from the collegiate level up to professionals, while also branching out to other sports events like NBA All-Star Week. The main idea behind the redesign of her existing logo which incorporated more photo/clipart elements. With this design the logo can be used across multiple platforms. Whereas before the logo was only used on social media and DIY’d on her microphone cover this can used on social, print, digital, and with the plans for merchandise in the future the logo, badges, and other design elements can be displayed there as well.