Hold Charge

Turn Down For Watt?

Hold Charge is a small electrical company that received a contract to do electrical work for the city. It was their first contract with a big business, so in order to commemorate their expansion and honor their loyal local neighborhood clients, they wanted a new logo and identity system to help promote their growth. I went to task and created an entirely new visual identity for the company using interlocking hands to relay strength and protection. The new logo is designed to be easily recognizable, memorable, and befitting of the company name. The new typeface compliments the logo and feels fitting for their service industry.